SEO Audit
One-off, no commitment
- Full technical audit
- Keyword opportunity list
- Competitor analysis
- Google Business Profile review
- Prioritised action plan
- Yours to implement or hand to anyone
Search engine optimisation for York businesses. Get found when local customers search for what you do — in the Google Map Pack, and in the results below it.
01 / THE YORK MARKET
York's search market splits cleanly between visitor intent and resident intent, and they need separate pages. City-centre hospitality competes hard for visitor searches; suburban businesses in Acomb, Haxby and Bishopthorpe compete for very little.
The most common York mistake is a city-centre business chasing only local terms while ignoring the far larger volume of visitors searching from elsewhere weeks before they arrive. Those searches are winnable and they are worth more.
02 / WHAT'S INVOLVED
Every engagement starts with finding out what's actually holding you back — page speed, crawl errors, broken structure, missing schema, mobile problems. Often the fastest York wins are technical fixes rather than new content.
The Map Pack drives most local enquiries in York, and it's fed by your Google Business Profile. Full category setup, service areas, photos, posts and a review system that actually gets used.
Separate pages for each service and each area you serve. One page trying to rank for everything ranks for nothing — this is the single most common problem on York business sites.
Consistent business details across the directories Google cross-checks, plus the local links that build authority: suppliers, trade bodies, sponsorships and York press.
Monthly reporting in plain English: what moved, what didn't, what's next. Rankings, traffic and — the one that matters — actual enquiries.
03 / PRICING
One-off, no commitment
The usual starting point
For competitive categories
04 / AREAS COVERED
05 / FAQ
A one-off audit is £299. Ongoing local SEO starts at £300/month and growth plans at £600/month. No lock-in contract — a month's notice, because if it isn't working you shouldn't be trapped in it.
Google Business Profile improvements often show in the Map Pack within four to eight weeks. Organic rankings for local terms typically move over three to six months. Anyone quoting faster than that for a competitive term is guessing.
No, and neither can anyone else — Google doesn't sell placement and its ranking factors change constantly. What I will do is tell you honestly which terms are realistically winnable for your budget before you spend anything.
A website makes you findable if someone already knows your name. SEO is what makes you findable to people who don't — the ones searching for your service rather than your business. Most sites are built for the first and never set up for the second.
Ads buy you the top of the page and stop the moment you stop paying. SEO builds a position you keep. Ads suit urgent or seasonal pushes; SEO suits steady enquiry flow. Most York businesses eventually want both, and SEO first is usually cheaper.
No. Everything runs month to month with 30 days' notice. Long tie-ins mostly exist to protect the agency from being judged on results, and I'd rather be judged on results.
Start with a free website audit and I'll show you exactly what's holding your rankings back — no obligation, no sales call unless you want one.
Get a Free Audit