Web Design Insights

THE BLOG

Tips, guides, and insights to help your business succeed online. From website costs to SEO strategies — everything you need to know.

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Core Web Vitals Explained (Without the Jargon)

LCP, INP and CLS decide whether Google thinks your site feels fast. Here is what each one measures, what a good score looks like, and the fixes that move them most.

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The Local SEO Checklist for UK Small Businesses

Twenty-eight things that actually affect whether you show up when someone nearby searches for what you do — ordered by how much difference each one makes.

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Do I Need a Website If I Have Facebook and Instagram?

A fair answer, including the cases where social media genuinely is enough. But there are four things a Facebook page cannot do, and one of them is the reason most businesses eventually get a website.

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What Is Schema Markup, and Does Your Business Need It?

The invisible code that tells Google what your page means rather than making it guess — and the reason some search results get stars, prices and opening hours while yours does not.

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