WEB DESIGN FOR JOINERS

Starter sites begin at £499 for a general joiner. Anyone doing bespoke furniture, kitchens or staircases usually wants the Professional package at £999 for proper project galleries, separate service pages and a CMS for adding new work.

Photography of the detail. Customers commissioning bespoke work are looking for evidence of craft, and close-ups of joints, grain and finishes do more than any description. Most competitor sites don't have them, which makes it an easy advantage.

Yes. They're different searches, different budgets and often different customers. "Fitted wardrobes [town]" and "bespoke kitchen [town]" are both high-value terms that a combined services page cannot rank for.

Often more so, because it lets you be selective. A site that shows your best work and states your lead times attracts the higher-value bespoke jobs rather than the small remedial work that fills a diary at low margin.

Price bands rather than fixed figures — a typical range for fitted wardrobes, a starting point for a staircase. Bespoke work varies too much for exact pricing, but a range stops you quoting for people expecting flat-pack costs.

Design-led searches travel much further than trade ones. Someone searching for a specific style of bespoke furniture will happily commission from an hour away, so those pages are worth writing even if your local trade is fully booked.